Multilingual Push Notifications

Swisscom & the news portal blue News recognized web push as a successful channel a long time ago and have significantly increased their reach as a result. The topic of multilingualism has always been central to the Swiss media company. Our ethinking Push service enables targeted communication with user segments in different languages, making it especially attractive for international brands.

A strong connection between content and web push also allows users to directly subscribe to topics from within the content itself. The editorial team can embed corresponding CTAs on the page that align with our web push library, ensuring targeted sign-ups for web push. When the user clicks on the relevant CTA, the sidebar opens and shows that he is subscribed to the topic. This also works for the apps of our customer, Swisscom.

Our ethinking Push offers not only app and web push but also a variety of other channels where the created content can be distributed. Read more about our ethinking Push service and the features offered on our landing page.