Create unique digital experiences
XP Layer is the standard Frontend & Integration Solution for your headless CMS.
Unleash Your Digital Potential
Create flexible multichannel frontends for your headless platform.
Effective Content Management Without Technical Barriers
Our media clients typically use headless content management systems and face the challenge of designing the ‘head’ of their platform themselves. Often, developers need to manually adjust frontends (websites, apps, Alexa skills, etc.) whenever changes to the presentation of editorial content are required. Our XP Layer provides a smart solution by acting as an user interface between content creation and distribution. It enables platform operators to centrally manage and control the business logic of their channels without big developer effort.
WHAT CAN YOU DO WITH XP LAYER?
Faster Value Creation
Create your frontend based on market-proven widgets and go live in record time as a Progressive Web App (PWA), Accelerated Mobile Page (AMP), app, Alexa Skill, or simply with the channel you need.
“XP Layer makes the creation and design of digital channels more flexible and efficient. A great way for forward-thinking brands to experiment with new ideas.”
Mark van de Kamp
CIO @ StiboDX
Empower Your Editorial Team
Your editorial team can work independently of your developers. Give everyone the freedom and flexibility to focus on what they do best.
“Thanks to the flexibility of XP Layer, we can implement new frontend ideas faster than ever before. Now, we can quickly adjust and optimize digital experiences and channels for our customers.”
Martin Saebel
Head of Customer Success @ Digital Media Hub
Enhance Your Frontend Development
Your developers work on cool things, like creating their own unique widgets – our customizable building blocks that create endless possibilities for your multichannel frontend!
“Thanks to ethinking, our developers can focus on what they do best: programming.”
Samira Lazarovic
Product Owner CMS @ RTL Germany
Native CMS/DXP Support
Together with our technology partners, we provide ready-made connectors for popular CMS and DXP solutions.
CUE by StiboDX
Together with Stibo DX, we provide a comprehensive All-in-One solution for multi-publication news platforms. This All-in-One solution ensures a real decoupled and streamlined content creation, orchestration and distribution process for multichannel news platforms.
The uniqueness of this partnership are the perfectly aligned and complementary products we have – beside the complementary services we offer. Our product suite, which includes the XP Layer, Push Service and Analytics & Data Engine, is always CUE-ready, irrespective of the CUE version our customers are utilizing.
Brightspot CMS
For the enterprise headless CMS solution of our partner Brightspot, we provide a suitable XP Layer adapter. The motto here is also "Connect and get started."
With XP Layer, you enable the full digital experience for all user groups. Thanks to XP Layer’s widget concept, editorial teams, marketing, and sales teams can immediately take action and create successful digital products.
Wordpress
We also provide a suitable XP Layer adapter for the popular open-source CMS WordPress. Connect open-source CMS with enterprise content orchestration and get started.
This is a question we often get. And we say, yes! Your editors continue writing content in WordPress. The distribution of content across all channels (e.g., web, app, AMP, Alexa) is easily controlled via drag & drop. With XP Layer, you enable the full digital experience even in WordPress.
Contentful
What about XP Layer for Contentful? If you're interested in our solution, feel free to get in touch. Contentful can also be "XP Layer ready."
Ibexa
What about XP Layer for Ibexa? If you're interested in our solution, feel free to get in touch. Ibexa can also be "XP Layer ready."
Trusted and recommended by:
Full Site Management
The foundation of our software is the underlying modular widget concept. To ensure that content creators, product, or channel managers don't have to start from scratch, we provide a proven StarterKit of widgets right from the start.
Low Code
You don't need to be a developer to set up or manage a new channel. Want to distribute your content via Google News or a new app? No problem – this is easily possible with the "Sitemanager" in XP Layer.
Easy Ad Management
While ad placements are often predefined in the template, with XP Layer, you can freely position your ads and, most importantly, tailor them to the channel. You can also easily deactivate or activate them on short notice. It’s up to you.
Flexible Modularity
White-label doesn’t mean “uniform.” XP Layer combines the benefits of a white-label solution for content portals and eliminates the perceived drawbacks with highly flexible and smart modularity, creating a seamless single-brand experience.
Intelligent Automation
You don’t need a large team to create engaging digital products. Our integrated automatic rules and filtering logics ensure that your portal remains dynamic and diverse for your users, with minimal editorial effort.
More Synergies
Want to quickly set up new pages – moving away from 'copy-paste' to intelligent logic? With our inheritance logic, you can easily use pre-built pages as blueprints or setup configurations in a global publication used by all other publications of your platform.
Frequently Asked Questions (FAQ)
The term “Digital Experience” is widely used today. For ethinking, Digital Experience means enabling people from various fields of expertise to actively engage with digital software solutions. However, too often, digital work ends up in creating a ticket for the IT department and going through rounds of requirements and approvals.
Who hasn’t experienced this? An element on the company website needs to be repositioned, the ads need to be temporarily deactivated, or a list of articles should be updated. It could be done quickly if only it could be done without involving software developers.
With XP Layer, you add this Digital Experience to your platform – in the future, you can just do it all easily!
In short – the “head” is the “face” of the platform. It’s what the end user sees and interacts with. It could be the website or the app, for example. A headless platform no longer handles how content and data are displayed; it simply provides them via an interface, offering better opportunities to query them in the way website or app developers need.
This is necessary because distribution channels are becoming increasingly diverse. For example, while app developers can embed fragments of a website into their apps for display, Alexa-Skill developers for Amazon Echo devices cannot use HTML and JavaScript.
That’s why headless platforms deliver their content in JSON or XML format, and the devices read the data and take care of displaying it accordingly – as voice output, website, or app.
With XP Layer, you rely on a standardized content orchestration software that allows you to centrally manage the content of your platform across all channels and brands using different widgets. This includes not only text and images but also ad formats tailored to the respective distribution channels.
Agile work is now possible for all departments with XP Layer. Editors, product managers, and other stakeholders can centrally manage websites, apps, and other digital distribution channels. It orchestrates the content coming from the CMS, it integrates all the other services needed, for example ad tech, AI integrations, third party APIs and at the end it allows modular content delivery across multiple portfolio brands and channels.
This means that not only different CMS systems can be used in parallel as sources for your digital products, but also other external sources, such as microservices and special importers, can supply data for your distribution channels. XP Layer thus acts as a kind of “control center” for all the content of your digital products.
What content should be displayed, where, how, and when? XP Layer supports your departments with intelligent logics and a pre-built widget toolkit. Like a conductor in an orchestra, you ensure that a harmonious and successful outcome is created from various elements. The available widget toolkit ensures that all elements can be used as modules at various levels when designing distribution channels.
For example, an article text can be displayed as an individual module on a category page, no longer just part of the classic article. Images can be pulled out from articles into separate image galleries. Ads can be individually placed within a widget and activated or deactivated. If you want to test existing widgets, you can easily bring them live or take them offline with just a click – no complex rollout process needed.
Moreover, content can be automatically distributed in various ways through rules and filters – such as duplication filters, randomizers, or time-based scheduling. All these features can be used cross-channel with XP Layer, allowing you to orchestrate your content seamlessly across multiple brands and distribution channels.
With XP Layer, you can focus on your business goals and content without wasting time and money on technical challenges. The IT resources you free up can be used for the development of new, innovative products and features. When you implement XP Layer, you’re not opting out of your existing systems; instead, you’re ensuring greater agility: in the selection of your sources, in the design and management of your distribution channels, and in the development of your features, thus driving the evolution of your platform.
Contact us
XP Layer Demo
Book a free demo today to see what XP Layer can do for your business.
Do you have any questions?We are here to help!
Elisa Müller
Chief Strategy Officer
+49 30 4036566-14
elisa.mueller@ethinking.de