White-Label Radio Platform

One for all – and all for one

The media landscape has changed. In recent years, many offerings have been consolidated in an effort to collectively tackle the challenges of digital transformation. One effective solution that has emerged is the white-label platform. These platforms allow media providers to build multiple offerings under a shared technical infrastructure, delivering content across various channels and targeting different audiences.

In collaboration with the Digital Media Hub, ethinking developed a radio platform for RTL Radio Deutschland, bringing together a variety of brands such as Spreeradio, 104.6 RTL, Jam.FM, and Antenne Niedersachsen under one umbrella.

Built on CUE CMS by Stibo DX and our own XP Layer orchestration solution, the result is a powerful and scalable white-label radio platform.
 But for us, white-label doesn’t mean “one-size-fits-all”: The platform gives individual stations the freedom to tailor and manage their own content and layouts, while the core system is continuously maintained and improved across all brands. We call it: White-label capability with a single-brand experience.