The Open Ecosystem
The open standard for Digital Publishing.
The open orchestration & integration ecosystem for modern Digital Publishing, built on XP Layer — and open to partners.
THE SHIFT
The challenge is no longer choosing the right technologies — it's making them work together.
For years, a Digital Publishing Platform meant one big system doing everything. That era is over.
Content, AI, media, personalization, search and analytics now come from specialized, best-of-breed tools — and no single vendor is best at all of them. The advantage no longer lies in which system you pick, but in how well everything works together, across every brand and channel. That is the real shift: from monolithic suites to open, composable platforms — and from owning every capability to orchestrating the best of them.
OUR PHILOSOPHY
Openness over ownership.
We deliberately don’t build every capability ourselves. We orchestrate the best technologies into one scalable platform — because innovation happens faster through openness than through ownership. Openness creates choice, choice creates innovation, and innovation creates better customer outcomes.
We don't believe in replacing great technologies.We believe in making great technologies work better together.
XP LAYER AT THE CORE
Orchestrate everything. Integrate anything.
XP Layer is the open orchestration & integration layer at the heart of a modern Digital Publishing Platform. Following the Server-Driven UI principle, integrations are built once and reused across every brand, channel and product.
Configure, not deploy
Teams shape and launch experiences through configuration — new layouts and channels go live without code changes or deployment cycles.
Open by design
XP Layer, Push and ADE are open and compatible with other technologies by design. That openness is the foundation of our ecosystem — it lets best-of-breed tools work together, with our products at the core.
WHY AN OPEN ECOSYSTEM
Because no single product can do it all.
Modern digital publishing spans dozens of specialized capabilities — content, AI, media assets, personalization, search, analytics, monetization and engagement. No single vendor masters them all, and requirements and technologies keep changing. An open ecosystem is the only way to combine the best tools, adapt over time and keep innovating — without lock-in or costly rebuilds.
No one is best at everything
Publishing needs best-of-breed across CMS, AI, DAM, video, search and analytics — only an ecosystem brings them together.
Change is constant
Technologies and requirements evolve. An ecosystem lets you add, replace and extend capabilities without rebuilding — keeping the platform future-proof.
Innovation moves faster
Many specialized companies innovate faster than any single roadmap — so customers get new capabilities sooner.
THE ETHINKING ECOSYSTEM
Two kinds of partners — and who's already on board.
Our ecosystem brings together complementary capabilities around XP Layer. Every partner belongs to one of two clear categories.
TECHNOLOGY PARTNERS
Extend the platform
CMS, AI, data, video, search and more — they enrich XP Layer while keeping the customer’s freedom of choice.
IMPLEMENTATION PARTNERS
Make it real
ntegrators, agencies and consultancies that turn technology into successful customer solutions.
XP Ready
CERTIFIED INTEROPERABILITY
Technologies and partners that are certified to work with XP Layer carry the XP Ready label — so customers can see at a glance which tools integrate cleanly and can be trusted to work together.
HOW WE WORK TOGETHER
Built for the long term.
The ecosystem is built around shared, lasting value — for customers and partners alike.
Instead of one-off projects, this is a long-term relationship: the platform grows with the customer’s needs, and value compounds over time. As it grows, customers get more from their platform, partners find new opportunities, and the whole ecosystem gets stronger. Everyone grows when the customer succeeds.
OUR PRINCIPLES
Six principles, one direction.
Open over Closed
Freedom of choice and future flexibility for our customers.
Orchestration over Ownership
We connect the best technologies instead of replacing them.
Best-of-breed over all-in-one
The strongest solutions combine specialized tools — not one suite that tries to do everything.
Partnership over Transactions
Sustainable relationships beat short-term incentives.
Customer Success over Lock-in
Customers stay in control of their technology landscape.
Long-Term Growth over Short-Term Gains
Partnerships that grow stronger with every customer.
Become part of the ecosystem.
ethinking is building the open standard for Digital Publishing — with XP Layer and our open platform approach. Become part of it.