Statscore and ethinking: from real-time sports data to engaging digital experiences

Statscore is joining the XP Layer Open Ecosystem. By combining real-time sports data with XP Layer and ethinking Push, we’re helping publishers create engaging sports experiences across websites and apps, keep fans up to date with real-time notifications and expand their sports offerings with greater flexibility. Our first joint customer, Organización Editorial Mexicana (OEM), is already showing what’s possible.

Sports bring people together. Whether it’s a last-minute goal, a decisive touchdown or a game-winning basket, fans want live scores, match updates and statistics at their fingertips.

For publishers, every match creates opportunities to engage audiences – before, during and after the event. Live scores, match statistics, standings and team updates enrich editorial coverage and give fans more reasons to return.

That’s where our new technology partner Statscore comes in. Statscore specializes in real-time sports data, covering 40+ major sports, more than 15.000 competitions and leagues, in 38 languages.

Together with XP Layer and ethinking Push, we’re making this wealth of sports information available to publishers as part of a connected digital experience – from live widgets on websites and apps to real-time notifications delivered directly to fans.

A great sports experience brings together different ways of following the game. Fans can explore team line-ups before kick-off, follow scores and statistics as a match unfolds, check standings and receive updates about their favourite teams directly on their phones.

For publishers, combining these experiences creates several opportunities:

• Make sports coverage more engaging. Enrich editorial content with automatically updated scores, live match statistics, schedules, standings and other relevant information.
• Build stronger audience connections. Keep sports fans up to date with real-time notifications and Apple Live Activities, including updates on their lock screens.
• Create more reasons to return. Offer a comprehensive sports experience that keeps audiences connected to their favourite teams and competitions throughout the season.
• Expand sports offerings with greater flexibility. Introduce new sports, leagues, widgets and digital formats with less development effort. A centrally managed integration through XP Layer provides a shared foundation for these different experiences.

For publishers, that means more possibilities to develop their sports offering – with less technical complexity behind the scenes.

Our first joint customer, Organización Editorial Mexicana (OEM), demonstrates how these capabilities work together in practice. The collaboration started with the 2026 FIFA World Cup, when OEM’s sports news brand ESTO introduced a comprehensive football experience within the OEM app.

Fans could follow matches through live tickers featuring real-time statistics, match timelines and team line-ups. Group standings, schedules and notifications about their favourite teams complemented OEM’s extensive editorial coverage of the tournament.

But the World Cup was only the beginning. Today, OEM uses the integration across multiple sports and leagues, continuously expanding its live sports offering with additional data, widgets and real-time updates.

Statscore provides the live sports data, XP Layer makes it available across OEM’s digital experiences, and ethinking Push delivers real-time notifications directly to fans.

For OEM, this means the ability to develop and expand its sports offering around the interests of its audiences. For readers, it means a more comprehensive way to follow the sports, teams and competitions they care about. And for us, it’s a great example of how combining specialized technologies can create lasting value for publishers.

Statscore brings deep expertise in real-time sports data. XP Layer provides the capabilities to turn that data into engaging digital experiences. And ethinking Push helps publishers reach their audiences with real-time updates.

By bringing these specialized solutions together, we can offer publishers a broader range of capabilities through our Open Ecosystem. That’s exactly what our Open Ecosystem is about: connecting specialized solutions to create capabilities that go beyond what each technology can deliver on its own.

Our work with OEM shows how this approach delivers value in practice – starting with a major sporting event and growing into an expanding sports offering.