CMV Media Solutions and ethinking: opening new opportunities for digital publishing

Digital transformation in the media industry requires more than innovative technology. It takes a deep understanding of business processes, organizational challenges and the people behind them.

At ethinking, combining technology with industry expertise has always been central to how we support our customers. Through our Open Ecosystem, we build relationships with partners who share this understanding and our commitment to creating flexible, future-ready digital solutions.

That’s why we’re pleased to welcome CMV Media Solutions as a new partner.

With extensive experience in consulting and project management for media companies, CMV brings valuable industry knowledge and established customer relationships. Together, we see exciting opportunities to support media companies in developing digital platforms that evolve with their business.

For consulting partners like CMV, helping media companies navigate digital transformation also means identifying technologies that support their long-term goals – without limiting their future options.

Media companies need the freedom to introduce new technologies, explore new business models and continuously develop their digital products and services. And they need platforms that can keep up with these changes.

That’s exactly what our XP Layer is designed for.

As a technology-independent orchestration layer, it connects CMS solutions, external services and other technologies while remaining decoupled from the underlying systems. This enables media companies to evolve their digital platforms, introduce new capabilities and scale across brands and channels – without being tied to a single technology or vendor.

And our portfolio goes beyond the XP Layer. With the ethinking Push Service, media companies can engage their audiences through targeted, timely notifications across their digital channels. Our Analytics & Data Engine helps them turn data into actionable insights, better understand audience behavior and make informed decisions about their digital products and experiences.

Together, these solutions offer CMV additional opportunities to address different customer needs – from building flexible digital platforms to strengthening audience engagement and making better use of data.

At ethinking, we don’t just develop technology. We support our customers throughout their digital transformation journey – from consulting and strategic planning to project management, software development and implementation.

Our experience in the media industry allows us to understand not only the technical requirements of digital platforms but also the workflows, business processes and organizational challenges behind them.

This understanding is something we also value in our partners.

CMV Media Solutions brings extensive experience in consulting and managing transformation projects for media companies, including project management, workflow optimization, migrations and organizational change. Their close customer relationships give them valuable insights into the challenges and requirements media companies face.
Through our partnership, we can connect CMV’s customer relationships and industry insights with ethinking’s technologies and services, creating new opportunities for both companies – and ultimately for the media companies we serve.

Our Open Ecosystem reflects a simple principle: The right solution should be driven by the customer’s needs – not by the limitations of a particular technology, provider or partnership.

We believe in open architectures, flexible solutions and collaboration across companies and technologies. By welcoming partners like CMV Media Solutions, we continue to expand our network and create new opportunities to connect customers with the solutions that best meet their needs.

We look forward to working with CMV, exploring new opportunities and helping more media companies build platforms that evolve with their business.

Read CMV’s perspective on the XP Layer (in German)