RTL AI-Assisted Newsdesk

How we integrate AI solutions into digital newsrooms

We’re proud to help shape the future of journalism. As a long-standing partner of ntv, we had the opportunity to be part of an interdisciplinary team of journalists, tech, and data experts at RTL Deutschland to help create an AI-assisted newsdesk.

The resulting AI tool enables editors to analyze the relevance and news value of wire reports and generate suitable text suggestions. Suggested topics can be individually adapted to match the editorial tone of ntv.de. While the AI model provides assistance, editorial control always remains in the hands of the journalists.

Our ethinking team implemented the integration into the digital newsroom, conducted user surveys and UX testing, and ensured seamless connectivity with the existing content platform. As the developer and operator of the ntv content platform, built on our XP Layer technology, we were able to integrate the AI newsroom tool smoothly. This allowed us to create a user-friendly and future-proof application designed around the needs of the editorial team – while also offering scalability for other RTL brands.