ethinking is official partner of Stibo DX

We are collaborating with Stibo DX since more than 10 years. This fruitful collaboration has now resulted in an official partnership between our two organizations. The partnership is characterised by close cooperation on joint customer projects and encompasses products that fit together. The uniqueness of this partnership are the perfectly aligned and complementary products we have – beside the complementary services we offer. Our product suite, which includes the XP Layer, Push Service and Analytics & Data Engine, is always CUE-ready, irrespective of the CUE version our customers are utilizing. Together with Stibo DX, we provide a comprehensive All-in-One solution for multi-publication news platforms.

This All-in-One solution ensures a real decoupled and streamlined content creation, orchestration and distribution process for multichannel news platforms. While all the content creation tasks are done in CUE, our XP Layer is the orchestration software that contains the specific business logic of the customers platform. XP Layer orchestrates the content coming from CUE (important: without copying any data), it integrates all the other services needed for the customer platform, for example ad tech, AI integrations and third party APIs, and at the end it allows modular content delivery across multiple portfolio brands and channels.

This opens up the possibility to build White-Label platforms that feel „united but not uniform“ – so platforms that create synergies and at the same time enable a single-brand experience for every publication. Speed and efficiency do not exclude individual experiences.

XP Layer has its own user interface and is designed to support both editors and page builders, and enables them to manage their platform and frontend channels on one central place without extensive IT support. This product-based solution enables the customer/OEM to realize a business-driven platform management and an effective long-term maintenance without big customization efforts.