Digital Transformation Management
From platform strategy to the implementation of a central digital unit
The Digital Media Hub by RTL Radio Deutschland is the first digital unit in Germany to offer a centralized platform for radio stations of various sizes – while simultaneously working across brands to develop innovative audio applications and features.
We played a leading role in founding this unit and developing the central platform as a white-label solution, actively driving the digital transformation of the Digital Media Hub’s clients. The focus has always been on improving both quality and efficiency in content creation and cross-media distribution. At the same time, the goal was to foster synergies among the Digital Media Hub’s clients – especially in the areas of new features, monetization technologies, and strategic partnerships with global players.
You can learn more about the white-label radio platform here.
Do you have any questions?We are here to help!
Elisa Müller
Chief Strategy Officer
+49 30 4036566-14
elisa.mueller@ethinking.de